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McKinsey Quarterly

Mc Kinsey-17

A new way to measure word-of-mouth marketing

Understand word-of-mouth, its impact, and what benefits it could bring to your business. 

You have probably heard of the phrase "The customer is always right". Customers can be the defining factor to your business' success or failure. It is gradually becoming a consumer-driven world and consumers ought to be treated with importance. Allow customers to value-add to your business and turn them into active advocates for your brand with the power of word-of-mouth. 
This white paper will expound on insights as to why advocacy marketing is valued and used by more and more businesses today.

Download this white paper by McKinsey, highlighting actionable insights and best practices to provide you with the knowledge to utilise word-of-mouth.

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