Channel incentive has been around for a long time because businesses realize that it can help nurture channel partners’ (resellers, distributors, agents, dealers, etc.) behavior to align them to the overarching business goal. It is also a win-win solution for all parties associated. No wonder manufacturers and vendors rely on financial incentive programs to motivate their channel partners. In turn, channel partners rely on these programs for revenue.
Current research also shows that businesses are getting more results out of channel incentive programs’ capability to motivate their channel partners, nurture long-term relationships, and boost revenues. In fact, the Incentive Research Foundation (IRF) discovered in 2017 that 81% of top-performing companies use a channel incentive program. IRF also found that channel incentive programs: With such a promising potential, we believe that it is vital for your business to adopt and perfect a channel incentive program!
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