One of the largest beauty companies with 100 branches spread across Indonesia successfully managed to retain customers and achieve 228% growth in profit in Q3 2021. From 2020 The Company started its retention program journey by optimizing customer data through the TADA Smart Campaign.
Established in 1999, the company started its business by building a beauty clinic in Jakarta. Since its formation, the company's focus has been to bring newer advancements to the world of skin health in Indonesia. The company identified customer churn as one of its biggest concerns as the addressable market segment for them typically has the potential for repeat usage of the company's products and services.
During 2020 and 2021, more than 600 campaigns have been distributed to customers by the company. Of these, 300+ were sent via email campaign, 300+ via information & promotion, and 20+ via reward perks. In just a year, the number of recipients for this campaign also increased by 130%.
This good development shows that TADA's Smart Campaign program has succeeded in helping The Company to retain customers while increasing sales. Interested? Download this case study to learn more about how to implement TADA's Smart campaign. Understand how The Company has survived and continues to thrive even during the current pandemic.